A Joint effort from Step One, it’s a task which needs active collaboration between you as a Thought Provider (List your Wants) and Us as a Thought Processor (Understanding your Wants).
We try to wear the consumers’ shoes and walk in them till we are able to challenge your assumptions and till realization is reached of the difference between your Wants (eg. Rolex?) and their needs (Know the Exact Time). Based on this we make suggestions which may surprise you, like re-aligning your expectations, lowering your budgets by pushing out wanted but unnecessary features.